Conversion landing pages built for conversions, not designers.
Most beautiful pages convert badly. Most ugly pages convert well. Kova splits the difference: mobile-first, speed-optimized, A/B tested, designed around the user — not the design system.
Every page in the funnel.
From the first cold-traffic landing page to the checkout itself. Kova builds the entire path from ad click to confirmation page.
Cold-traffic landers
Built for the ad → page handoff. Hook continuity from the winning ad. Above-the-fold proof. Mobile-first design that loads in under 1.5s. Single, focused conversion goal.
PDPs (product detail pages)
For DTC brands on Shopify. Custom Liquid sections. Sticky add-to-cart. Reviews, social proof, rich media. Conversion-tuned upsell logic.
Long-form sales pages
For higher-ticket DTC and info products. Story-driven. Objection-handling. Long enough to convince, short enough to convert.
Lead gen / quiz funnels
For service businesses. Multi-step quizzes that segment leads, qualify intent, and feed clean data into your CRM — so sales calls start warm instead of cold.
Checkout + post-purchase
Cart abandonment reduction. One-page checkout. Post-purchase upsells. Shopify Plus or custom. Built to compound AOV without friction.
A/B testing infrastructure
Statistically significant tests, not vibes. VWO, Convert, or platform-native splits. Decisions on data, not gut.
The build process.
Conversion audit + research
Kova mines your reviews, support tickets and competitor pages — the same customer-language work that drives positioning. Names the top 5 objections. Maps the user’s actual decision journey.
Wireframe + copy
Copy first. Always. Hook, body, objection-handling, CTA. Wireframe second. Design third. Visuals serve the copy, not the other way around.
Build + speed-optimize
Lazy-loaded images. Inline critical CSS. Sub-1.5s LCP. Mobile-first responsive. Tested across iOS and Android before shipping.
Test + iterate
Ship version 1. Test new hook, new offer, new layout against control. Promote winners. Kill losers. Compound the wins.
The build standards Kova holds.
Questions, answered.
What a page engagement hands over.
Built pages, the evidence behind them, and a testing program that keeps improving both.
CRO forensics teardown
Heatmaps, session recordings and funnel analytics on your current pages — where visitors bail and the evidence why.
Objection-mapped wireframes
Every section answers a specific reason not to buy: proof, comparison, guarantee, FAQ — argued before designed.
Production-built pages
Mobile-first, sub-2-second loads, zero template bloat — built to convert on the device your traffic actually uses.
A/B testing program
Headlines, offers, layouts and social proof tested to statistical significance — opinions don’t ship, winners do.
Conversion event wiring
Every scroll-depth, click and form event tracked so the page feeds the same dashboard as your ads.
Iteration log
A running record of what was tested, what won and why — institutional memory that compounds across every future page.
What a converting page buys you.
More revenue from the same traffic
Every point of conversion rate you win is pure margin — you already paid for that visitor either way.
Ads that cost less per sale
Conversion rate is the denominator of cost per sale, and it feeds your auction quality signals. The page changes the arithmetic for every campaign in the account — and it’s one reason ROAS falls apart at scale when the page never changes.
Learnings that never expire
Every test result feeds the next page, the next ad and the next email. Experiments compound; opinions don’t.
Where this discipline does the most work
The mechanism is the same everywhere, but what breaks first is not. Each playbook below sets out what actually goes wrong in that vertical and what gets built to fix it.
Pages converting below 2%?
Kova audits your highest-traffic page live on a 30-min call — the top 3 leaks, and what would change first. Build packages are public on the pricing page.