How Kova scales each industry.
Two verticals. The mechanism behind each one, and exactly what gets delivered at every tier — so you can see the work before you ever book a call.
E-Commerce / DTC
Catalogue and subscription brands usually break in the same three places: ad creative fatigues faster than anyone makes new ads, privacy changes stripped the purchase signal that made Meta cheap, and the brand keeps re-buying the same customer because no one built the retention layer. Kova installs the full engine — server-side tracking restored, new concepts shipped on a fixed testing cadence and tested against the last, a Klaviyo flow library built around the second and third order, and PDPs rebuilt for paid traffic.
Restore the purchase signal first
Before scaling spend, Kova installs server-side Conversions API and a clean GA4 event map so Meta and Google see actual purchases, not the thinner fraction the browser pixel still catches. Every campaign decision after this runs on real data instead of platform guesswork.
Out-produce creative fatigue
DTC ads die in weeks, so Kova runs a standing pipeline of tested concepts each month — new hooks, angles, and formats shipped on a fixed cadence, with losers cut and winning angles iterated into families. Volume and iteration replace the single hero ad that stops working.
Build the repeat-rate machine in Klaviyo
Acquisition margin is thin; the second and third order are where catalogue and subscription economics work. Kova builds the flow library — welcome, abandoned checkout, post-purchase, replenishment, winback — plus a segmented campaign calendar, so the brand owns a channel that doesn't depend on the ad auction.
Fix where the click lands
Kova rebuilds PDPs and collection pages around the buying decision — offer clarity, social-proof structure, bundle and subscription placement — and match dedicated landing pages to the ad angles driving traffic. AOV is engineered on the page, not hoped for at checkout.
Read blended, not platform
With attribution permanently fuzzy, Kova runs a blended dashboard: spend, revenue, new-vs-returning mix, and cohort behavior in one view. Budget moves on the blended picture, reviewed together on a fixed call cadence.
A store on one paid channel that needs its tracking, core flows, and creative pipeline built right.
- Full account, tracking, and Klaviyo audit in the first 30 days
- Server-side CAPI + GA4 install with a verified purchase-event map
- One paid channel managed (Meta or Google) with structured creative testing
- New tested ad concepts every month
- Core Klaviyo flow build: welcome, abandoned checkout, post-purchase
- PDP conversion teardown with a prioritized fix list
- Biweekly performance call plus a live blended dashboard
A brand ready to run two channels and turn retention into a second revenue engine.
- Everything in Foundation, on two paid channels (Meta + Google)
- A larger monthly batch of tested ad concepts, across formats
- Extended flow library: browse abandonment, replenishment, winback, sunset
- Two Klaviyo campaign sends per week against a segmented calendar
- One PDP or collection page rebuilt per month, matched to live ad angles
- Quarterly offer and bundle architecture review for AOV
- Weekly performance call plus Slack access
An established brand that wants the whole engine — three channels, SMS, landing pages, and the automations between them — run by Kova.
- Everything in Growth, on three paid channels (Meta + Google + TikTok)
- Highest creative volume: new concepts every month, tested against the last, plus UGC-style briefs and static/video variants
- Complete Klaviyo lifecycle including SMS flows and list-growth capture
- One dedicated landing page built per month for each lead ad angle
- Brand positioning sprint each quarter: offer, messaging, and pricing-page copy
- CRM build with automations connecting ads, email, and post-purchase touchpoints
- Weekly strategy call, monthly executive review, and priority Slack channel
Roofing & Home Services
Most contractors rent their pipeline: marketplace leads sold to five competitors at once, calls that ring out because the owner is on a roof, and ad accounts an agency holds hostage. Kova installs a booked-estimate engine the contractor owns — exclusive-territory local ads running in your own ad account, and automation that puts a text in front of every lead within minutes, automatically.
Your ad account, your territory
Kova builds Meta and Google campaigns inside ad accounts opened in your name, with spend billed direct to the platforms on your card. One contractor per service area — Kova does not run your ads and your competitor's from the same desk.
Geo-targeted campaigns built on your actual jobs
Radius and zip-level targeting mapped to where your crews already work, with creative cut from your own job-site photos and video — real roofs, real trucks, real crews. Offers rotate with the season: inspections in spring, replacements in summer, weatherproofing before winter.
Speed-to-lead automation
A homeowner with a leak calls three companies and books the first one who answers. Kova wires missed-call text-back, an instant SMS reply on every form fill, and a CRM that routes each lead straight to an estimate booking — so the response goes out in minutes even when every crew is on a roof.
Storm and seasonal campaign kits, built before the weather
Hail, wind, and freeze campaigns sit pre-built — ads, landing page, and follow-up flows — so they switch on when a weather event hits your territory instead of being written after it. Demand in this trade arrives in spikes; the engine is staged for the spike in advance.
Tracked to the booked estimate, not the form fill
Call tracking, server-side CAPI, and GA4 wired so every dollar of spend maps to an estimate on the calendar. The platforms optimize toward booked estimates because that is the event Kova feeds them.
Single-territory contractors running one crew and one service area — roofers can also start on the Founders Pack, the same flat $1,497/mo built around roofing, with live ads.
- Meta and Google local campaigns built in an ad account opened in your name
- One mobile-first estimate-request landing page
- Speed-to-lead build: missed-call text-back plus instant SMS reply on every lead
- New tested ad concepts every month, using your job-site photos and footage
- Call tracking and server-side CAPI wired to the booked-estimate event
- Exclusive territory: your service area, one contractor, reserved
- Monthly strategy call with a written weekly report
Multi-crew contractors covering several cities or adding service lines.
- Meta and Google campaigns with per-city budget splits across up to three territories, each held exclusive
- Three conversion pages — one per service line (replacement, repair, gutters or your mix)
- Storm-response kit: pre-built ads, landing page, and SMS flows staged for weather events in your territory
- Full follow-up sequence set: no-answer, no-show, and quote-sent SMS and email flows
- New tested ad concepts every month, including edited crew-shot video
- CRM build with a pipeline from new lead to booked estimate to closed job
- Biweekly strategy call plus a live reporting dashboard
Contractors running multiple crews across multiple markets who want the entire demand side operated for them.
- Meta, Google, and TikTok campaigns managed across every market you serve, each territory exclusive
- Highest creative volume, video-led: new concepts every month, tested against the last
- Conversion page system: a dedicated page per service line, per city
- Lifecycle program: past-customer reactivation, annual inspection offers, and referral-ask flows across email and SMS
- Storm command: monitored weather triggers with campaigns staged to launch within 24 hours of an event in any territory
- Full attribution build — call tracking, server-side CAPI, GA4 — with a dashboard mapping spend to booked estimates by city
- Weekly strategy call plus quarterly brand-positioning review
Kova tells you on the call.
The free audit is where this gets specific. Kova looks at what you are running and names what would change. You keep the findings either way.
Flat monthly retainer, never a percentage of spend. Ad spend is billed separately, direct to the platforms on your own card. Three-month minimum, then month to month.