The marketing department your roofing company never got around to hiring.
Geo-targeted ads, the creative to run them, a page built to book estimates, and the follow-up that stops leads going cold — built in your name and run for you every week.
One roofer per ZIP code. Starts with a free audit call.
A booked-estimate system.
Not a lead list.
Anyone can send you names. The money is in what happens after: how fast the lead gets called, whether the page was built to book an estimate, whether the follow-up runs when your crew is on a roof. Kova builds and runs that whole chain for one roofer per ZIP.
Not ready to apply? Start with a free audit call — Kova looks at your current ads, tracking and follow-up and tells you what to change, whether or not you hire Kova.
The roofing growth stack
Every piece below is built for your company and run by Kova — not handed over as a to-do list.
- Geo-targeted paid mediaMeta and Google campaigns fenced to the ZIP codes your crews actually drive to, aimed at homeowners — not renters, not the next county.
- Creative productionAd creative shot and cut for roofing: storm damage, full replacements, financing, and the homeowner-voice angles that stop the scroll.
- A page built to bookA landing page for your service area whose only job is to turn a click into an estimate on the calendar.
- Lead-response speedNew leads routed to your phone in seconds with instant text-back, so you reach the homeowner before the next roofer does.
- Follow-up automationAutomated text and email sequences that keep working the unbooked and the “call me after the holidays” leads while your crews are on roofs.
- Booked-estimate trackingServer-side tracking and CRM pipeline so you can see spend, leads and booked estimates in one place — and the optimization target is booked estimates, not clicks.
You’re not buying leads. You’re buying lottery tickets.
Any roofer who has bought shared leads will recognise these. Your budget should be buying booked work, not another race to call the same homeowner four other contractors already have.
The same homeowner is being called by four other roofers.
Shared-lead marketplaces sell the same enquiry to whoever pays. You’re not competing on workmanship, you’re competing on who dials first. Kova generates leads that belong to you alone — from ads running in your own account.
Agencies charging a cut of every dollar you spend.
Percentage-of-spend rewards them for spending more of your money, not for booking more roofs. Kova charges a flat monthly retainer. Scale your ad budget as high as you like — the fee doesn’t move.
Your agency is running ads for the roofer one town over.
The same creative, the same offer, the same audience — bid against you with your own playbook. Kova takes one roofer per ZIP code. While you’re a client, your territory stays yours.
They build the ad account in their Business Manager.
Try to leave? You lose every pixel event, every audience, every winning creative. With Kova: your name on the account, day one. End it anytime. Keep everything.
Booked estimates, engineered.
Four weeks from kickoff to a system that runs every day. No 60-day discovery phase. The build starts the week you sign.
Account ownership
Meta + Google ad accounts in your business name. Pixel + Conversions API installed. You own everything, day one.
Creative + landing page
Custom landing page for your service area. Roofing ad creative — image, motion, homeowner-voice. Built to book, not form-fill.
Launch · your ZIPs only
Meta + Google live, geo-fenced to ZIPs you actually service. Speed-to-lead routing and text-back switched on the same day.
Tune · book · scale
Daily junk filtering, tighter targeting weekly, follow-up sequences working the backlog. You get one weekly report: spend, leads, booked estimates.
Everything above, built and run for one flat fee.
- Free audit call first. Kova reviews your ads, tracking and follow-up before anyone signs anything
- One roofer per ZIP code. While you’re a client, no ads run for a competitor in your territory
- Meta + Google ad accounts in your business name — you keep them, and the data, if the engagement ever ends
- Geo-targeted paid media fenced to the ZIPs your crews actually service
- Creative production + a landing page built for your service area and refreshed as angles fatigue
- Speed-to-lead routing + follow-up automation — instant text-back, then sequences that work the unbooked
- Server-side tracking + booked-estimate reporting with daily junk-lead filtering
- Flat retainer, never a cut of your spend. Ad spend is billed separately, straight to the platforms on your card
Rather talk first? Book the free audit call →
What is promised is that you own everything Kova builds.
Your accounts · your data · your ZIP · a flat fee · 30 days notice to walk
One roofer per ZIP. First to apply gets the territory.
The exclusivity is the whole point: Kova won’t take a second roofer in a ZIP it is already running. If your area is still open, the audit call is free and takes 30 minutes.
What Kova actually builds, spelled out.
Plenty of agencies will show you a screenshot of a dashboard you can’t verify. Kova would rather write down exactly what gets built for a roofing company, so you can hold Kova to it.
What that looks like for a roofing company
Written down in full: geo-fenced Meta and Google campaigns, roofing creative, a page built to book estimates, instant text-back on every new lead, and automated follow-up on everyone who didn’t book the first time. Roofing is one of the two verticals Kova works in — and on the audit call the screen-share is your account, not someone else’s.
Questions, answered.
Check whether your ZIP is still open.
Fill this out and Sayed reviews it within 24 hours. If you’re a fit, you’ll get a direct link to book your free 30-minute audit call with him — the call goes through your current ads, tracking and follow-up and tells you what to change. If you’re not a fit, you’ll hear that straight — no upsells, no follow-up emails.
+1 (916) 823-6920 contact@kovamedia.agency Already decided? Apply for your ZIP now →One roofer per ZIP.
Find out if yours is free.
Geo-targeted ads, roofing creative, a page built to book estimates, instant lead response and follow-up that keeps running — built in your name, run by Kova, reported every week. The audit call costs nothing and you’ll leave it knowing what to change either way.
Or call (916) 823-6920